When looking for the perfect linens to further elevate stays at Hilton Luxury Brand hotels, HSM went in search of a product that would make our guests feel like royalty. And thanks to our newly announced partnership with Frette, guests at Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts will rest their crowns each night on the same comfort and craftsmanship that has served more than 500 European royal families throughout the ages.

As the world’s largest and only hospitality-focused procurement provider, HSM set out to secure a supplier who could offer the finest caliber of linen products at a highly competitive price. We were also looking to forge a relationship with a time-honored retailer whose name would carry brand recognition with our consumers, and after connecting with Frette, we knew we need look no further. For 160 years, Frette has brought comfort to homes of the world with masterfully crafted linens and decorative accessories of unparalleled quality. From its bases in Monza and Milan, Frette uses the finest fibers and collaborates with the most skilled Italian artisans to craft products that embody luxury, comfort and creativity—the trifecta to keep luxury brand guests feeling treated and inspired.

“With any memorable hotel experience, a restful and comfortable night’s sleep is essential,” said Frette CEO Filippo Arnaboldi. “Through our partnership with Hilton, we set out to design two linen collections that meet the needs of today’s modern traveler while honoring the high quality and artisanal craftsmanship for which Frette has been known for decades.”

Due to thoughtful negotiations and planning alongside Frette representatives, HSM achieved a 15% cost savings for luxury hotels in the U.S., as well as lower pricing for international hotels and leveraged Frette’s global distribution network to make the connection directly between our properties and their products. As an added benefit, the partnership aims to reduce inventory liability by as much as 1-2 months for hotels around the globe by ensuring an on-hand minimum of fabric and finished products.

Historically, Frette linens have been featured everywhere from the altar of St. Peter's Basilica to the dining car of the Orient Express, and these luxury linens will now serve as an extension Hilton’s shared commitment to offer guests exclusive and exceptional experiences and amenities. Rooms at iconic Waldorf Astoria hotels worldwide will feature Frette’s top-of-bed 100% cotton sateen 400 thread count linens in crisp white, adorned with a sleek line of piping and accented by decorative white pillowcases meticulously embroidered with the brand’s logo. Guests at the more contemporary Conrad hotels will relax into top-of-bed 100% cotton sateen 300 thread count linens in crisp white, accentuated by a single line of sleek white piping.

HSM loves putting our size, services, support and solutions to work for our customers, and we could not be more excited about the introduction of Frette linens to keep our luxury guests sleeping in the finest style. From reduced pricing to increased supply chain security, we are glad this partnership will enable our luxury hotel partners to rest as easy as their guests! Read more about how Frette is showing up at Hilton’s finest hotels.