During the past year, fitness trends have shifted, and Hilton Supply Management is leveraging innovation and partnership to keep pace with guest preferences. Similar to what we’re seeing in F&B and housekeeping, the hospitality market’s standard offerings in fitness will need to be re-imagined for a post-pandemic world. Guests have amped up their at home wellness routines and want to keep them going while the travel, but in a cleaner, safer and more private setting. Fortunately, HSM finds itself ahead of the curve by highlighting our existing Five Feet to Fitness program that offers in-room workout options, by researching the implementation of on-demand streaming fitness content and by empowering owners to make the most of their on-property spaces.

Hilton’s exclusive in-room fitness offering, Five Feet to Fitness, allows guests to pursue fitness and well-being on their own terms by working out in the privacy of their room. In these revolutionary guest rooms, guests can have access to countless accessories, functional equipment, fitness content and air purified with AtmosAir. Currently, Five Feet to Fitness is available at Hilton, DoubleTree and select Hampton Inn, Hilton Garden Inn, Curio and Embassy Suites hotels. Supporting this revolutionary program is a wide range of suppliers, including Aktiv, Life Fitness, Precor, Ecore and Uniguest.

In addition to offering continued support for existing fitness programs, HSM is exploring innovative options by thinking outside of the hotel gym box. At select hotels, we’ve launched a Technogym pilot that includes the Technogym fitness app, bike and accessories for in-room use. HSM is also looking into procuring a variety of in-room offerings per request, like rowing machines and massage guns for recovery. In the meantime, Hilton is offering resource guides regarding existing fitness equipment at Hilton-branded hotels. These guides are available in the Lobby, where each brand can find a list of safety protocol suggestions for our core fitness supplier products – think cleaning considerations, keeping equipment six feet apart, safety concerns and guidelines surrounding equipment in-room. Regardless of the type of workout content or equipment being used, safety is still the top target hotels need to hit for guests.

As perhaps the safest option in regard to germ-spreading and air quality, HSM is helping hotels to utilize their available outdoor space for fitness by promoting their walking/running trails. By contracting with approved outdoor fitness supplier Sterling West, with others potentially to follow, HSM is enabling procurement of equipment for activity and exercise stations. We also recently completed a sourcing event in order to assess new innovations in the marketplace, capture savings, secure cost avoidance and enhance our fitness offerings. Many of the innovations under review involve digital fitness coaching with limited or no equipment.

The value of maintaining good health is peaking right now, and hotels need to respond accordingly. With the added challenge of hygiene and cleanliness concerns, it is crucial to source the right products, equipment and offerings. If you need a proven procurement partner to help you strategize, innovate and source when it comes to offering the latest in personal fitness trends, HSM can help you get into good shape.